Sunday, 21 September 2014

Music Director Research

The role of a music video director is to create the artistic and dramatic aspect of a music video but to also conduct the artist/musicians/actors/models and the tech crew. Music videos can become viral purely because of the music video director if they are very well known.

Successful music video directors include: Hype Williams who directed Daft Punk/ Pharrell's 'Get Lucky', Spike Jonze who directed Kanye Wests 'Flashing Lights' and Adele's "Someone Like You"


Jake Nava (pictured above) is an English music video and film director. His clients for music videos include: Britney Spears, Beyonce, Pink, Usher, Destiny's Child, Artic Monkey's and many more artists. 

Arguably one of Jake's most famous projects is Beyonce's "Single Ladies", the video was successful on a world wide scale and gained millions of views on different platforms and has been considered an iconic/classic music video. The video features Beyonce and 2 backing dancers using a plain black and white background which was inspired by Bob Fosse who choreographed  a performance by Gwen Verdon in "Mexican Breakfast". The video for "Single Ladies" was shot alongside another single called "If I Were A Boy" by the same artist and Jake Nava. Both videos are completely in black and white and Jake Nava stated that this was inspired by a vogue shoot, which is an example of a repeated motif seen in his work. 

Here is the link for Beyonce's "Single Ladies" music video where you can see his work: 


Here is the link for Beyonce's "If I Were A Boy" video where the obvious comparison of similar colour effects can be seen: 


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