How Audiences Are Targeted

What is a target audience?
A target audience is a specific group of people within the target market at which a product (e.g a music video) is aimed at. A target audience can be formed of people of a certain age group, gender, martial status, for example: teenagers, males, single people. There can be single factors that a product is aimed for or there can be a combination of factors, e.g female 14-18. Other groups can be included in the target audience but they may not be the main focus group.

Why is this important?
This is important because music video producers must be very aware of their intended target audience and how they are going to access and appeal to them in order to maximise the success of that particular product. Its also important for the artist as it can increase, or in some cases decrease their fanbase.

Target market 
A target market is a group of customers that a company (e.g marketing company) has decided to aim its marketing efforts and merchandise. The target market and the marketing combine variaous elements of a product; distribution place, promotion and price. The use of synergy and convergence between these elements is very important and they help promote each other to increase profits and the potential target audience.

How can I apply this to my music video?
Using this, the target audience for my music video that I'm creating will be involving a combination of factors: male and female, ages 15-18. This is a fairly niche audience but it is representative of the actors and actresses that will be playing a role in the product. Therefore I think its best if we target that age demographic because they will be able to relate the the characters the most.