Storyboard

Here is some examples of the storyboard that I have created for my A2 music video for the song "On Top Of The World" by Imagine Dragons. 

 

 

 

Filming

We have begun filming shots for our music video. Here is some photos that I took whilst filming the artists scenes.

Target Audience

Here is the presentation I put together on the target audience for my A2 music video.

Risk Assessment

I have completed a risk assessment form for the hazards that could occur when filming. It was created by using Google Drive and a template. This form can be viewed by clicking here.

How Audiences Are Targeted

What is a target audience?
A target audience is a specific group of people within the target market at which a product (e.g a music video) is aimed at. A target audience can be formed of people of a certain age group, gender, martial status, for example: teenagers, males, single people. There can be single factors that a product is aimed for or there can be a combination of factors, e.g female 14-18. Other groups can be included in the target audience but they may not be the main focus group.

Why is this important?
This is important because music video producers must be very aware of their intended target audience and how they are going to access and appeal to them in order to maximise the success of that particular product. Its also important for the artist as it can increase, or in some cases decrease their fanbase.

Target market 
A target market is a group of customers that a company (e.g marketing company) has decided to aim its marketing efforts and merchandise. The target market and the marketing combine variaous elements of a product; distribution place, promotion and price. The use of synergy and convergence between these elements is very important and they help promote each other to increase profits and the potential target audience.

How can I apply this to my music video?
Using this, the target audience for my music video that I'm creating will be involving a combination of factors: male and female, ages 15-18. This is a fairly niche audience but it is representative of the actors and actresses that will be playing a role in the product. Therefore I think its best if we target that age demographic because they will be able to relate the the characters the most.

Audience Research- Consumption Habits

The Uses and Gratifications Theory provides a number of reasons why the audience choose to watch any music videos that they consume.

Uses and Gratifications Theory:

 The Uses and Gratifications Theory is an approach to understanding mass communication. The theory centres around the consumer, or audience. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory suggests that the audience have specific gratifications that they want to be fulfilled. Therefore the audience are responsible for choosing media that will meet their needs.

The theory gives a number of reasons  for why the audience will choose a specific media:

1. Education: allows for the audience to gather information, knowledge and understanding.
2. Entertainment: to provide the audience with some enjoyment whilst consuming the media.
3. Social interaction: media products may give the audience a topic of conversation/debates between groups of people.
4. Escapism: Some consumers may view a product to forget about their worries temporarily.
5. Arousal: The audience may consume a product for sexual arousal or gratification.

Therefore there can be a number of combined reasons why individuals will choose to watch a music video, and the audience are actively searching to view these products.

How will this be used in my music video?
 By interpreting the Uses and Gratifications theory, I can now decide the reasons that I want to use and incorporate into my video to attract the audience. The main features from the list above that I would like the audience to view my product is for entertainment and escapism.

Filming Planner

The dates that my group plan to film our music video shots are as follows :

Saturday 10th January- artist shots will be filmed.
Sunday 11th January- the dog walker and gamer shots will be filmed.
Saturday 17th January- motorbike shots will be filmed.