Saturday, 27 December 2014

Distribution Process

If you click here you can view a power point presentation I created on the distribution process in the music industry.

Marketing and Promoting

Here is a prezi I created on the online methods of marketing and promoting. This can be viewed by clicking here.

Thursday, 4 December 2014

Production Process

In the music industry, videos are essential in helping the artist form an identity and aid the audio with visual images. There are 3 main stages of video production: pre production, production and post production.

Pre-production
In this stage, this is where everything takes place before you shoot the video. For example planning. Planning may involve tasks such as;

  • Understanding the intended target audience.This will allow you to create a video that is suitable for that audience.
  • Creating a storyboard. In this area of planning the creators will draw their initial ideas for the music video and use it as a basis for a shooting schedule. 
  • Gathering a cast. This involves getting appropriate actors for the music video you want to shoot who are comfortable being filmed. 
Production
This stage is where everything is captured that is needed for the video. Using the storyboard created in the pre-production stage means that none of the shots will be missed. The production team will be required to ensure that shooting runs smoothly which may last from one day or many days depending upon the complexity of shots used.

Post-production
Once all the shots used have been captured, they need to be edited together, which is done in the post-production stage. Essentially this involves adding the visual imagery to the audio track produced by the artist. Editing is usually one of the slowest processes involved with creating a music video because the visual aid (especially if it includes lip syncing) music be correctly synced to the audio track so it appears professional. 


Examples of music video production companies include:
  1. Silvertip films
  2. Armonica Film
  3. Blind Aura Pictures
  4. Chied Productions