The History Of Music Video

In this post I will explore the brief history of the development of the music video.

1900- Thomas Alva Edison invented the gramophone

1923- John Logie Baird invented television. This allowed for the mass movement of music videos entertaining millions around the world to begin.

1927- 'The Jazz Singer' was the first half silent movie was created

1940-Disney created arguably the first music video 'Fantasia'

1963- The first episode of 'Ready Steady Go!' was first aired. This was significant because it first introduced bands to a large target audience which created major profits for the bands that featured on this programme.

1964- 'Top of the pops' was first aired, which was another very popular television programme that had bands perform on stage. Once a target audience viewed a band play a song, they became increasingly popular and sales would rise.

1981- MTV was invented, which became a very popular music channel playing upcoming and famous.

1981- 'Kerrang' was first shown on television. This allowed the channel to show a few select genres and the bands within them and their music videos to the target audience that desired to see that particular genre videos.

1989- Tim Berners Lee created the world wide web, which is the beginning of the mass cultural movement to streaming music videos online.

2005- Youtube was invented. This was incredibly significant as it allowed thousands of artists to upload their music videos to the internet which gained millions of views. Some artists even gain billions of views. which enables both the company youtube and the artist to benefit profit wise.

2009- 'Vevo' was launched. This is a video hosting service that many artists and genres use to post their music videos.

CD Cover Analysis

In this PDF i will analyse Paramore's self titled album which was released on the 5th April 2013:

https://drive.google.com/file/d/0B_wbbn-00c0ONS1JeUduejVuTVk/edit?usp=sharing


In this second PDF the back of Paramore's album has been analysed by myself.


https://drive.google.com/file/d/0B_wbbn-00c0OcndYbTN6WVEtTEU/edit?usp=sharing

Music Video Analysis

In this post I will analyse 'Tonight Alive's' music video for their song 'Breakdown' featuring Benji Madden from a band called 'Good Charlotte'.

Music videos demonstrate genre characteristics
Tonight Alive are a well known Australian pop-punk band, whilst Good Charlotte are an American rock band. These two genres are similar in sound and style.

These introductory shots reinforce the bands genre as their clothing is typical of pop-punk/rock fans. Furthermore skateboarding and carrying around the guitar case in the shots above also shows the bands genre as these are both commonly associated with the pop-punk genre and even the band itself which helps to create the bands image that ultimately reflects their music. This unison of image and sound helps the band and record label attract fans and to make a profit.

At this point in the video Benji Madden from Good Charlotte is introduced and fans of his band will be attracted to this video because of his vocal parts in the song, which may lead them to listening to Tonight Alive later on.

There is a relationship between lyrics and visuals

In this shot Jenna is waving her hands in a 'goodbye' fashion, this is coupled with the lyrics 'if you left'. This obvious connection between the lyrics and visuals help to amplify the message Jenna is trying to portray in her lyrics.

This links to the shot above as Jenna continues to sing 'if you left, id be alright' followed by the universal hand gesture for 'ok'

There is a relationship between music and visuals

This shot shows a link between the music and visuals as its showing Whakio (the guitar player) as he is playing guitar which he plays in the song.

The  demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work ( a visual style) 

This shot is a close up of Jenna with many more similar this that follow to allow the audience to really gain an understanding of the bands clothing style choices etc...

There is frequently reference to notion of looking

In this close up of Jenna and Benji there is an obvious reference to the notion of looking as they are looking into each others eyes as they sing the lyrics of the song. This helps to connect the two singers together as well as their individual music they've created.

There is often intertextual reference

This shot of the video showing the crowd and the band performing along side Benji is similar to Good Charlotte's previously existing video for their song 'Girls & Boys' where they also use a crowd shot at various points throughout as shown below.

Welcome!

Welcome to my blog. Over the course of this year I will develop my skills through the 3 stages of creating a music video: pre-production, production , post production.

Introduction

Welcome to my media blog. On here you will be able to find my practice music video, planning and research and in due time, our final music video product.